FirstCry UAE Coupon Code: 10% Off Baby & Kids With Promo & Discount Codes

Quick numbers: Live codes: 2 · Valid in: Saudi Arabia, UAE

The Firstcry UAE coupon code is MK99 (or AFG88). It gives 10% off your order at firstcry.ae for delivery in the UAE. It is for shoppers buying baby and mother products. Copy the code, apply it at checkout and check that the discount shows before you pay.

FirstCry coupon code for the UAE

FirstCry is one of the region’s biggest baby, kids and maternity stores, everything from diapers, formula and feeding to strollers, car seats, clothing and toys. Codes AFG88 and MK99 each give you 10% off your order in the UAE (either one works).

A straight answer on the “a discount” codes. Other sites advertise FirstCry codes at 22%, 70%, even 85 to 90%. Those aren’t real coupon values, a genuine FirstCry code is 10%, and the big numbers you see are the store’s own seasonal sale ceilings, not a code. Some sites even paste FirstCry’s India figures onto Gulf pages. The honest way to save more is to use AFG88 or MK99 and shop during a real FirstCry sale (Ramadan, Eid, White Friday, Back-to-School).

FirstCry UAE at a glance

What firstcry.ae’s own policy pages say, read on 25 October 2026.

Is FirstCry authentic, and who runs it in the Gulf?

Yes. FirstCry was founded in India in 2010 (parent company BrainBees) and runs its Gulf business as a wholly-owned subsidiary, it entered the UAE in 2019 and Saudi Arabia in 2022, shipping from warehouses in Dubai South and Riyadh. It is not a local franchise or joint venture. Its own private label, BabyHug, has been a FirstCry brand since 2013, alongside genuine international names like Pampers, Huggies, Aptamil, Chicco and Avent, the reason parents trust it for formula, car seats and skincare where authenticity matters most.

FirstCry UAE first order code

AFG88 and MK99 are not limited to a first order in our list, so new and returning customers use the same codes for 10% off. Your first order needs at least AED 10 in the cart, and shipping is free once it reaches AED 50.

What you can buy at FirstCry

Diapers and wipes, baby formula and feeding, strollers, car seats and carriers, nursery furniture, baby and kids’ clothing (newborn to 14 years), toys, bath and skincare, and maternity wear. Payments include UAE-issued cards, cash on delivery, and buy-now-pay-later with Tabby or Tamara.

FirstCry UAE code on diapers and baby care

Diapers, wipes, feeding bottles, formula and baby skincare take the same 10% with AFG88 or MK99. FirstCry gives these categories a 14 day return or exchange window from delivery.

FirstCry UAE code on strollers, ride-ons and furniture

The 10% code applies here too, but check before you buy: FirstCry does not accept returns on strollers and travel systems, ride-ons and scooters, bicycles, play equipment, dolls and dollhouses, or baby and kids’ furniture.

How to use your FirstCry code

1. Copy code AFG88 (or MK99) from this page.
2. Shop on FirstCry (app or web) and add your baby or kids’ items to the cart.
3. Paste the code at checkout and confirm the 10% applies.
4. Stack it with a live FirstCry sale for the best total.

FirstCry codes in other countries

Our list gives the same two codes for the UAE and Saudi Arabia.

Delivery, returns and payment at FirstCry UAE

• The minimum order is AED 10. Shipping is AED 8 below AED 50 and free at AED 50 or more, and a platform fee applies to all orders.
• Orders ship within 24 hours except Fridays and national holidays. Same day and next day delivery are offered, and the delivery time for each product shows after you enter your location.
• Return windows depend on the category: 7 days for clothes and shoes, 14 days for baby care, diapers, cosmetics and books. Ride on toys, scooters, strollers and furniture cannot be returned.
• Payment: Visa, Mastercard, American Express and China Union Pay cards issued in the UAE, UAE debit cards, Tabby in 4 payments, Tamara in 4 payments at most, or cash on delivery.

Facts from firstcry.ae’s own policy pages, read on 25 October 2026.